Rural Marketing: Text and Cases

Author: Krishnamacharyulu
Publisher: Pearson Education
Language: English
Edition: 2nd
Year of Print: 2011
Binding: Paperback
Print Length: 587 Pages
ISBN: 9788131732632
About the Book

The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India. A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing.