Modern Management: Concepts and Skills

Author: Samuel C. Certo, S. Trevis Certo
Publisher: Pearson Education
Language: English
Edition: 11th
Year of Print: 2009
Binding: Paperback
Print Length: 600 Pages
ISBN: 9788120340053
About the Book

Incorporates the latest management concepts and three new chapters on Corporate Culture, Management and Entrepreneurship and Controlling, Information, and Technology. It has a unique focus of developing student-s management skills in all major areas of management. Each chapter opens by identifying a specific management skill on which the chapter focuses and the remainder of the chapter contains a number of purposefully placed features designed to help the readers develop that skill. In sum, this carefully crafted and thoroughly updated text presents valuable management concepts and would be of great use to undergraduate and postgraduate students of management as well as to practicing managers.