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    Marketing Channels

    ₹749.00 Regular Price
    ₹559.00Sale Price
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    • Author: Anne T. Coughlan
    • Publisher: Pearson Education
    • Language: English
    • Edition: 7th
    • Year of Print: 2009
    • Binding: Paperback
    • Print Length: 564 Pages
    • ISBN: 9788131717431

    About the Book
    Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

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