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Marketing Channels

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Author: Anne T. Coughlan
Publisher: Pearson Education
Language: English
Edition: 7th
Year of Print: 2009
Binding: Paperback
Print Length: 564 Pages
ISBN: 9788131717431

About the Book
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

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