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  • International Business

International Business

₹325.00 Regular Price
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  • Author: Dr. C B Gupta
  • Publisher: S.Chand Publishing
  • Language: English
  • Edition: Latest
  • Year of Print: 2021
  • Binding: Paperback
  • Print Length: 300 Pages
  • ISBN: 9789383746842

About the Book
Economic liberalisation and globalisation have led to increasing academic interest in issues concerning international business. Divided into twenty-three chapters under five units, this well-written book discusses the concepts and recent developments and issues of international business. Beginning with an introduction to the subject, the book discusses the concept, stages, importance, conditions and impact of globalisation. Then it moves on to discuss international business and global trading environment, theories of international trade, commercial policy instruments, balance of payment account and international organisations and agreements. Furthermore, it deals with regional economic cooperation, international financial system, foreign exchange markets and exchange risk management, and foreign investment. Besides, it discusses organisational structure for international business, international production; marketing; financial and human resource management, and international business negotiations. Finally, the book deals with strategic alliances, mergers and acquisitions, foreign trade promotion, joint venters, financing of foreign trade and payment terms and recent developments, and issues in international business. This book is designed for the students of MBA, PGDBA, B.Com. and other professional courses.


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