International Business

Author: John Daniels, Lee Radebaugh
Publisher: Pearson Education
Language: English
Edition: 16/e
Year of Print: 2018
Binding: Paperback
Print Length: 664 Pages
ISBN: 9789352861880
About the Book

Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios and cases that helpstudents effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. Asrigorous and practical as ever, this edition remains up-to-date through Updated or newly written cases, streamlined writing and expanded coverage of relevant global changes. (1) Cases begin and end every chapter; they either introduce New material or integrate what has already been learned. (2) Looking to the Future features in each chapter alludes to ideas discussed in the chapter in a way that prompts students to engage their imagination about the world's future. (3) Point—Counterpoint features bring the topics of major debates to life in a way students can understand and investigate. (4) Maps enhance geographic literacy, add interest and illustrate facts discussed in the text. Many case maps zero in on the case company’s home country or market region to give students a close-up look at foreign locales. (5) Some New Topics and Cases: Unprecedented refugee movement into Europe; the opening of US–Cuban diplomatic exchanges; the spread of mosquito-borne epidemics (Zika, Ebola, etc. ); Internationalization of Indian Cinema; Creating Value in an Emerging Economy—IndusInd Bank; Strategies at the Bottom of the Pyramid in EmergingEconomies—Maruti SuzukiPart 1: Background for International Business 1 Globalization and International Business Part 2: Comparative Environmental Frameworks 2 the Cultural Environments Facing Business 3 the Political and Legal Environments Facing Business 4 the Economic Environments Facing Business 5 Globalization and Society Par: Theories and Institutions: Trade and Investment 6 International Trade and Factor Mobility Theory 7 Governmental Influence on Trade 8 Cross-National Cooperation and Agreements Part 4: World Financial Environment 9 Global Foreign-Exchange Markets 10 the Determination of Exchange Rates 11 Global Capital Markets Part 5: Global Strategy, Structure and Implementation 12 the Strategy of International Business 13 Country Evaluation and Selection 14 Export and Import 15 Direct Investment and Collaborative Strategies 16 the Organization of International Business Part SIX: Managing International Operations 17 Marketing Globally 18 Global Operations and Supply-Chain Management 19 International Accounting and Finance Issues 20 International Human Resource Management.