Business Communication Essentials Skill Based Approach to Vital Business English

Author: Bovee Courtland L.
Publisher: Pearson Education
Language: English
Edition: 4th
Year of Print: 2011
Binding: Paperback
Print Length: 340 Pages
ISBN: 9788131732441
About the Book

Description Communication is one of the most fundamental elements ofbusiness, and effective communication is essential to the successof both organizations and individuals. This book introduces thestudents to the fundamental principles of business communicationand gives them the opportunity to develop their communicationskills. The book also addresses the new skills that employees areexpected to have in today's challenging business environment. DEVELOPING Essentials : Chapter content develops, explains, and elaborates on concepts with a concise, carefully organized presentation of textual and visual material. ENHANCING Essentials : Model documents are provided that demonstrate effective solutions to a wide variety of real-life communication challenges. REINFORCING Essentials : Success in business communication depends on practice, analysis, and reinforcement. English exercises are sorted by category for ease. The Handbook of Grammar, Mechanics, and Usage located at the end of the book serves as a convenient reference for students. Understanding Business Communication in Today's Workplace Mastering Interpersonal Communication Planning Business Messages Writing Business Messages Completing Business Messages Crafting Messages for Electronic Media Writing Routine and Positive Messages Writing Negative Messages Writing Persuasive Messages Understanding and Planning Reports and Proposals Writing and Completing Reports and Proposals Developing Oral and Online Presentations Building Careers and Writing R?sum?s Applying and Interviewing for Employment Courtland L. Bovee and John V. Thill have been leading textbook authors for morethan two decades, introducing millions of students to the fields ofbusiness and business communication.